In some recent discussions with members, the issue of visitor services in Healesville and in the broader Yarra Valley has been raised. With the visitor centre in the old court house being closed for some time now members were asking what information services were now available for visitors to Healesville and the Yarra Valley.
Yarra Ranges Tourism has embarked on an ambitious and innovative program providing touch screen information units, Digital Visitor Information Kiosks (DVIK) at key locations throughout the Yarra Valley with funding now secured to roll out a total of 34 units across the whole region.
Current location of these screens are:
Giant Steps, Healesville / The Memo, Healesville / Domaine Chandon, Coldstream / Healesville Sanctuary, Badger Creek / Yarra Valley Chocolaterie, Yarra Glen / Yarra Glen Main Street
In addition, there are carousels carrying YRT’s extensive range of touring maps in key locations with high visitor numbers throughout the Valley.
The DVIK units allow the visitor to browse currently available food, wine etc, accommodation and attractions from the Visit Yarra Valley Website, make a selection and send the details to their phone. This information includes directions and contact details allowing bookings to be made where necessary.
The DVIK units have been well received by users despite some technical teething problems and as the network expands will give YRT a great deal of valuable information about visitor demands and movement patterns. These units will greatly increase our ability to keep visitors in the Valley longer, maybe stay overnight and most importantly, spend more money.
Our program of networking events this year has been a spectacular success with each event showcasing a great Yarra Valley business, providing some interesting speakers and most importantly facilitating a lot of business discussion and a lot of business. If you haven’t been to one yet come along, make some new friends, make a new business connection, make a business deal and hear many great business ideas from colleagues in a broad range of businesses working in the visitor economy of the Yarra Valley.
I look forward to seeing you soon.