Thanks to all those who attended our networking night at Helen and Joey Winery. We welcomed a number of new members and were treated to the fabulous wine, food and hospitality of Helen and Joey. I found the event to be particularly successful as I was engaged in several conversations about the process of establishing a new business. These are the conversations that our networking events are designed to facilitate. With nearly 50 business people in the room from a range of businesses, large and small, old and new and across a variety of types there is bound to be someone who can answer your question or point you in the right direction.
Our next networking event will be breakfast at the Black Spur Inn. Maybe you have a question or maybe you can answer one for another TNYV member. Maybe you will make a beneficial business connection or maybe you’ll just enjoy a great social occasion. Either way I hope to see you there.
Many thanks to our Events Sub-Committee for the great work in organising these events.
Tourism Network Yarra Valley is one of the five industry associations to have a seat on the board of Yarra Ranges Tourism (YRT), the others being Yarra Valley Wine Growers Association, Yarra Valley Food Group, Warburton Valley CEDA and Dandenong Ranges Tourism Network. Like TNYV, YRT has had a great start to 2019. In particular the Rone Exhibition at Burnham Beeches has been an overwhelming success receiving wide coverage in all major media and being sold out.
YRT has been very successful in obtaining grants to further their work in promoting tourism in its region and we can expect more announcements in the future. The breadth of work YRT undertakes is enormous for the staffing and resources at its disposal and its results are outstanding. All of us in the tourism industry benefit from the increased visitation to the region it has generated. Business partners get more direct benefits depending on which package is taken up and get great value for their investment. If you are not a business partner with YRT my advice is to give it serious consideration.
To find out more about YRT check out the web site at https://yarrarangestourism.com.au/ or read the CEO’s latest report at https://yarrarangestourism.com.au/wp-content/uploads/2019/03/Feb2019-YRT-CEO-Report.pdf.
Don’t forget our conference which is currently in planning. It always delivers great practical ideas for business.
I look forward to seeing you soon.
2018/19 Action Plan
Mid last year the committee gathered together for a workshop to discuss our goals and strategies for the following years TNYV Action Plan. We developed a list of important strategies that we felt we could achieve that would not only benefit our members, but would contribute to the growth of tourism in our area.
Our Key Result Areas included Sustainability, Service to Members and Raising our Profile.
There’s always lots happening behind the scenes to make our Association run smoothly and stay relevant. We thought we’d take this opportunity to share with you some of our achievements so far.
Key Result Area 1: Sustainability
- Developed a concise document to describe who we are and what we do and sent this to local prospective members via email
- Developed a hard copy membership application form & postcard as well as an easy online membership application & payment system
- Promoted members by using their venues for our networking events such as pub night & conferences, in newsletters and directly on our website
- Marketed events on social media and made it easier for members to join our Facebook pages
- Changed the way we communicate with our members to online, saving trees in the process
Key Result Area 2: Service to Members
- Communicated directly with members for educational requests to be addressed at our upcoming annual conference
- There’s been lots of communication with members for upcoming events via email, social media, newspaper advertising & website
- Encouraged and welcomed new and prospective members to our monthly pub nights and networking events
- Delivered a high-quality member newsletter twice quarterly
- All member business profiles are listed on our website with a link to their own site
Key Result Area 3: Raising our Profile
- Our website is regularly updated with current information and event details
- Maintained a relationship with Yarra Ranges Business and cross promoted events on social media
- Various articles on last years conference and networking events were profiled in the local paper
- Last year we provided a scholarship of $1000 to Healesville High School, supporting the hospitality students and helping them to access clothing and tools required for their training
- Presented our annual TNYV award at our AGM
Our main goal is to continue to provide our members with a great platform for networking, learning, growing your business and keeping up to date with tourism trends in the Yarra Valley. If you have any specific area you’d like us to address in our next strategy planning meeting, please let us know. You can also find a copy of our strategic plan summary on our website.
Networking & Events
There are 8 TNYV Newsletters annually. Look out for additional email, text messages and Facebook communications throughout the month. Newsletter and Facebook contributions about tourism news and events in the Yarra Valley are most welcome.
If you have an venue that would be suitable to host one of our TNYV Pub Nights, let us know! We’d love to visit and promote your business amongst the TNYV Community.
Remember to invite non-members to our networking events so they can see what we are all about. Tell your tourism friends how much they will benefit having a connection to the local Tourism Network. The bigger our community, the more diverse we become and the greater tourism will be in the Yarra Valley for all of us.