Experience and passion for tourism and business over the past 30 years has led Joanne to become a Business and Tourism Consultant for small to medium size businesses.
Joanne started the first Yarra Valley regional based wine tour company in 1992. Yarra Valley Winery Tours became a successful business under Joanne’s leadership.
During this time Joanne was President of the Healesville Chamber of Commerce, President of the Yarra Valley Regional Tourism Association and on the Committees of Community 3777, Healesville Tourism Precinct and was involved in many consultation groups for the Yarra Ranges Council, Tourism and Wine Industry. Joanne also taught Tour Guiding at Swinburne University.
2009 was a challenging year with the devastating bushfires that crippled the region however Joanne put strategies in place that kept her business alive.
In late 2010 Joanne sold her business to a transport company and has since worked in the Economic Development Unit for Yarra Ranges Council. Joanne advised networks and businesses, Trader and Chamber of Commerce groups in the Yarra Ranges on a daily basis.
In the following years, Joanne steered internationally owned businesses Oscar’s on the Yarra in Warburton and Greenstone Vineyards of Yarra Glen to grow. At Greenstone Vineyards she increased their Cellar Door revenue by 100% in her first year there.
Joanne’s other past businesses included a self contained accommodation and motorbike riders café. It is Joanne’s aim to help your business get back on track, get to the next level or assist with your start up planning. Business development, unleashing potential and helping increase revenue is her specialty. Joanne has a great passion for this beautiful Region, business and delivering results.